About 20 years ago you were a social outcast if you didn't drink. Now it's like the other way around.
A lot of people are going on juice binges. This is why some brewers are adding fruit flavors to their beer.
But one doesn't have to drink to the point of drunkeness. Sometimes I take myself out a nice cold (an ice cold?) beer, and it's just right. With BBQ, or after mowing the yard. Or I have a little bourbon (Maker's Mark, Woodford Reserve, Buffalo Trace, or Pappy Van Winkle, if I've just won the lotto) with a nice meal. It goes down a treat.
I agree that getting sloppy drunk isn't too cool, but was it ever? But having a drink or two with friends is an enhancer in a way that juice drinks are not.