I am staggered at the lack of knowledge, the lack of audience empathy and the lack of story telling by the Auctioneer.
The prices are insanely low- the 1957 Gold Top and a few others went below market value.
The Auctioneer wheezed, coughed and spluttered- he needs to stop dodging salads, give up smoking and learn about his products- things like 'This Hentor is a rare guitar' - yes, there's ONE of them. And 'someone has autographed the case' - yep, that's Lerxst's sig you idiot.
Totally unprofessional and I have written to the owner of the Auction house to vent:
I am sorry but I am forced to write to you and please don’t take this personally.
As someone with a real interest in collecting guitars, I cannot believe the low prices I am seeing and also just how unknowledgeable your wheezing and coughing auctioneer is.
There’s no product knowledge, there’s no salesmanship, no story telling of the items. An example is the Hentor Sportscaster – your auctioneer ‘Not many of these’…. NO! There’s literally one, and Alex virtually built it himself- where’s the back story, where’s the temptation?
As you know, you have to open the deep pockets of the well-heeled and there’s been no real attempt to describe the deep heritage of the instruments he’s selling and absolutely ZERO product knowledge.
I know Alex was hoping for $1m for the White 335 and with stronger story telling, I believe it would have made a lot more. I spoke to him personally about this.
As I type, many Rush fans in my social circle and on Facebook are saying the same thing- that there’s no back story, no product knowledge and that the wheezing, spluttering and coughing from the fat auctioneer are rather low rent.
No wonder these are not making anything near what they should. If you believe I’m wrong, watch the David Gilmour auction and the genius, polish and professionalism of the auctioneer and team there. It was a brilliant event- one were I walked away with one of the CS NOS Strats.
If your team don’t know the back story then I do and I’ll write it out for them next time.
Anyway, nothing personal but this auction is disappointing and a terrible conclusion to the history of these amazing instruments.