QUOTE (moedrabowsky @ Jul 23 2010, 10:11 AM) QUOTE (Jomboni @ Jul 22 2010, 10:07 PM) FYI - Venues typically take 50% of merch revenue, so half of that $40 for a shirt is gone, as far as the band is concerned. Not that they couldn't still bring the price down a bit...
The shirts are also $40 at the Rush backstage club, sao they aren't jacked up just to cover the venue's take.
Do you have a link or source for that? I'm just curious, because 50 percent sounds like an awfully high figure for a venue to receive on licensed merchandise.
All I have is anecdotal evidence from several bands, and one experience opening for a fairly large touring band. Their merch guys told us to lie about the # of shirts & cds we sold, because the venue takes a 50% cut.