Cygnus Posted December 22, 2004 Share Posted December 22, 2004 Some Ads That Just Did Not Work Out 1. The Dairy Association's huge success with the campaign "Got Milk?" prompted them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read "Are you lactating?" 2. Coors put its slogan, "Turn it loose," into Spanish, where it was read as "Suffer from diarrhea." 3. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux." 4. Clairol introduced the "Mist Stick," a curling iron, into Germany only to find out that "mist" is slang for manure. Not too many people had use for the "manure stick." 5. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in Africa, companies routinely put pictures on the label of what's inside, since many people can't read. 6. Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine. 7. An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope's visit. Instead of "I saw the Pope" (el Papa), the shirts read "I saw the potato" (la papa). 8. Pepsi's "Come alive with the Pepsi generation" translated into "Pepsi brings your ancestors back from the grave," in Chinese. 9. The Coca-Cola name in China was first read as "Ke-kou-ke-la," meaning "Bite the wax tadpole" or "female horse stuffed with wax," depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent "ko-kou-ko-le," translating into "happiness in the mouth." 10.Frank Perdue's chicken slogan, "it takes a strong man to make a tender chicken," was translated into Spanish as "it takes an aroused man to make a chicken affectionate." 11.When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to have read, "it won't leak in your pocket and embarrass you." Instead, the company thought that the word "embarazar" (to impregnate) meant to embarrass, so the ad read: "It won't leak in your pocket and make you pregnant." Link to comment Share on other sites More sharing options...
Bastille Night Posted December 22, 2004 Share Posted December 22, 2004 QUOTE (Cygnus @ Dec 22 2004, 09:28 AM) 2. Coors put its slogan, "Turn it loose," into Spanish, where it was read as "Suffer from diarrhea." If you change "suffer from" to "tastes like", then the ad campaign would actually be almost truthful Link to comment Share on other sites More sharing options...
Pags Posted December 22, 2004 Share Posted December 22, 2004 Cyg, these are a riot! Link to comment Share on other sites More sharing options...
barney_rebel Posted December 22, 2004 Share Posted December 22, 2004 There was a whole bunch of cases in my International Business Communications course in school. One was the Chevy Nova - when they tried to sell it in Mexico, "no va" means "no go"". Link to comment Share on other sites More sharing options...
Rolinda Bonz Posted December 22, 2004 Share Posted December 22, 2004 QUOTE (barney_rebel @ Dec 22 2004, 09:36 AM) There was a whole bunch of cases in my International Business Communications course in school. One was the Chevy Nova - when they tried to sell it in Mexico, "no va" means "no go"". I was going to say the same thing, Barney. I heard about the Chevy Nova snafu in my Marketing course. Link to comment Share on other sites More sharing options...
barney_rebel Posted December 22, 2004 Share Posted December 22, 2004 QUOTE (Rolinda Bonz @ Dec 22 2004, 01:24 PM) QUOTE (barney_rebel @ Dec 22 2004, 09:36 AM) There was a whole bunch of cases in my International Business Communications course in school. One was the Chevy Nova - when they tried to sell it in Mexico, "no va" means "no go"". I was going to say the same thing, Barney. I heard about the Chevy Nova snafu in my Marketing course. Was it a blue hardcover in first year, marketing 101 Forget the name of the text. Link to comment Share on other sites More sharing options...
Rolinda Bonz Posted December 22, 2004 Share Posted December 22, 2004 QUOTE (barney_rebel @ Dec 22 2004, 01:53 PM) QUOTE (Rolinda Bonz @ Dec 22 2004, 01:24 PM) QUOTE (barney_rebel @ Dec 22 2004, 09:36 AM) There was a whole bunch of cases in my International Business Communications course in school. One was the Chevy Nova - when they tried to sell it in Mexico, "no va" means "no go"". I was going to say the same thing, Barney. I heard about the Chevy Nova snafu in my Marketing course. Was it a blue hardcover in first year, marketing 101 Forget the name of the text. I can't remember the book. It was about 10 years ago, and for some reason I can't find it among my other texts. I enjoyed the story, though. My Marketing teacher was hilarious. He was from New York, and his accent was thick. When he taught us about bonds, he wrote 'debentures' on the board. He said he liked to clarify what he was saying ever since one semester when a few of his English-as-a-second-language students got really confused thinking he had been saying 'the benches.' He was a joker, too. In Finance, he explained how sometimes companies pay "dividends in arrears." Then he stops and says, "Geez, couldn't ya just put it in the mailbox." Link to comment Share on other sites More sharing options...
barney_rebel Posted December 22, 2004 Share Posted December 22, 2004 QUOTE (Rolinda Bonz @ Dec 22 2004, 02:58 PM) I can't remember the book. It was about 10 years ago, and for some reason I can't find it among my other texts. I enjoyed the story, though. My Marketing teacher was hilarious. He was from New York, and his accent was thick. When he taught us about bonds, he wrote 'debentures' on the board. He said he liked to clarify what he was saying ever since one semester when a few of his English-as-a-second-language students got really confused thinking he had been saying 'the benches.' He was a joker, too. In Finance, he explained how sometimes companies pay "dividends in arrears." Then he stops and says, "Geez, couldn't ya just put it in the mailbox." Yeah been a little over 10 years for me too. Do you remember the Marketing Mix Finance sucked large. I had to take the summer and night classes because they were so tough, especially Finance Math. My one finance teacher's favourite saying was "first you gotta have your proforma balance sheet..." Link to comment Share on other sites More sharing options...
launchpad67a Posted December 22, 2004 Share Posted December 22, 2004 More ads that just aren't right! Ad1 Ad2 Ad3 Ad4 Ad5 Ad6 Ad7 Enjoy! Link to comment Share on other sites More sharing options...
Rolinda Bonz Posted December 22, 2004 Share Posted December 22, 2004 QUOTE (launchpad67a @ Dec 22 2004, 03:13 PM)More ads that just aren't right! Ad1 Ad2 Ad3 Ad4 Ad5 Ad6 Ad7 Enjoy! Link to comment Share on other sites More sharing options...
RushRevisited Posted December 22, 2004 Share Posted December 22, 2004 QUOTE (launchpad67a @ Dec 22 2004, 03:13 PM) More ads that just aren't right! Ad1 Ad2 Ad3 Ad4 Ad5 Ad6 Ad7 Enjoy! omg tooooo damn funny What's scary as ol Janet Reno didn't look too damn bad! LMAO! Ok, she looks bad, but like not REALLY bad... Amazing what photoshop can do Link to comment Share on other sites More sharing options...
Pags Posted December 22, 2004 Share Posted December 22, 2004 QUOTE (RushRevisited @ Dec 22 2004, 03:26 PM)QUOTE (launchpad67a @ Dec 22 2004, 03:13 PM) More ads that just aren't right! Ad1 Ad2 Ad3 Ad4 Ad5 Ad6 Ad7 Enjoy! omg tooooo damn funny What's scary as ol Janet Reno didn't look too damn bad! LMAO! Ok, she looks bad, but like not REALLY bad... Amazing what photoshop can do How many have you tipped back there, RR? Link to comment Share on other sites More sharing options...
Cygnus Posted December 22, 2004 Author Share Posted December 22, 2004 http://www.westernvistas.net/ads/ads3.jpg Link to comment Share on other sites More sharing options...
Indica Posted December 22, 2004 Share Posted December 22, 2004 Link to comment Share on other sites More sharing options...
Indica Posted December 22, 2004 Share Posted December 22, 2004 QUOTE (Cygnus @ Dec 22 2004, 03:51 PM) http://www.westernvistas.net/ads/ads3.jpghttp://www.defenselink.mil/photos/Jan2002/010920-D-9880W-043_screen.jpg IT'S THE SAME PERSON!!!!!!!!!!! Link to comment Share on other sites More sharing options...
launchpad67a Posted December 22, 2004 Share Posted December 22, 2004 Sure looks like the same person Indica!! Link to comment Share on other sites More sharing options...
Rolinda Bonz Posted December 23, 2004 Share Posted December 23, 2004 Don't be ridiculous!!! Rumsfeld is a very handsom man. Reno is not (no matter how hard she tries.) Link to comment Share on other sites More sharing options...
furie Posted December 23, 2004 Share Posted December 23, 2004 OJ jokes never get old. Link to comment Share on other sites More sharing options...
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