The original concept hasn't changed. And the farther one moves away from that original concept the less the guitar sounds like a guitar.
Bingo. This is one of the reasons why Gibson got themselves into so much financial trouble in recent years. They kept spending money and R&D trying to re-invent the guitar with all these modern contrivances and ugly paint jobs and body shapes (the Reverse Flying V???) that nobody wanted. The new CEO is trying to go back to making actual guitars again, so that's a start.
If you want your guitar to make funky sounds, there are pedals and processors for that.