My first thought is...WTF is the market they think they're going after? Looks sort of PRS-ish. Or some kind of $300 Ibanez beginner guitar. But no wammy bar. Colors look like Daisy Guitar. And how many other realllllllly nice guitars could you get for less than $4k?
If I walked by this in the store, I'd just think 'jesus...ugly AF' and not look twice. Fail.
Guitar manufacturers have it tough to come up with something 'new' considering the same basic design has been working for the past 60-70 years. It's pretty much all been done in that timeframe.
Edited by HemiBeers, 11 January 2018 - 01:29 PM.